Designed client + admin interfaces for a powerful data aggregation, query-building, and recommendation engine.
Depicted + documented global UI and interaction patterns for firm sites used by diverse audiences.
Researched, depicted, documented, and managed publication of a robust set of user interface/interaction guidelines.
Helped envision and illustrate future client experiences through scenarios and an experience map informed by user research.
Designed and moderated usability study, analyzed data, and reported findings.
Redesigned the UX for a major relaunch of ElsevierBI.com, a public-facing and subscriber content delivery site.
Designed interface and interactions for a free identity theft prevention service to facilitate upgrades to a paid premium service.
Developed a concept treatment and guided tour to depict key content and features of a future consumer health information website.
Developed action plans + tools for improving college success skills based on personalized assessments.
Developed interactive patient cases for this CME-accredited research project funded by the American Cancer Society to change behavior.
Developed how-to tours and FAQs for an essential iPad app for financial advisors.
Developed interface/interaction copy and extensive supporting digital/print comm for evolution of client-facing site.
Wrote product line manifesto and product marketing copy for high-end gaming headsets.
Conducted a competitive analysis and wrote print + online ad copy to appear in major international publications.
Developed print ad concepts and wrote copy to establish brand in league with competitors.
Designed and implemented engaging school-based programs to promote walking to school in Nutley, NJ.
Designed a mobile app for kids to choose a safe route to school, meet with friends, and track miles.
Designed and implemented a town-wide initiative to make Nutley, NJ streets safer and more walkable.
Designed and managed communication and initiatives to engage the residents of Nutley, NJ in making healthy, sustainable choices.
I am a UX writer and designer who has developed strategic copy, content, and user experiences for diverse clients, audiences, and digital channels including websites, desktop and mobile apps, social media, and email. My focus is to meet audience needs, enhance the brand, and achieve measurable results.
My skills include: digital strategy, information architecture, interaction design, usability testing, content strategy, UX copywriting/editing, content development, communications strategy, and project management.
I am also a very active volunteer on grant-funded community wellness and sustainability initiatives, applying my professional experience writing, editing, and structuring information for communication, promotion, education, and audience engagement.
On the Side
Cawfee with a Side of Vocal Fry
Chew on This
Chuns of Fun
Good Humor: Confessions of a Joke Wh%re
Happy Mother's Day?
I Feel You
I Need a Huggle
It’s Beginning to Look a Lot Like Christmas